The New World Beer & Cider Awards is back, offering breweries and cidermakers an unparalleled opportunity to get their best brews in front of shoppers in New World stores nationwide.
Now in its sixth year, the New World Beer & Cider Awards are unique in bringing together the rigours of professional judging with a retail opportunity to deliver measurable sales and a major boost to brand awareness for Top 30 winners – on top of the usual bragging rights, of course!
All breweries and cidermakers, large and small, with beers and ciders fitting the entry criteria can enter the competition. You don’t need to be an existing supplier to New World or Foodstuffs – new suppliers are very welcome and actively encouraged! All beers and ciders entered into the competition must be packaged and labeled for retail sale. Each entry must be able to supply the minimum volume within the required time frame in the event of being selected for the Top 30. This is to ensure sufficient stock for our thirsty New World customers!
The independent panel of expert judges will seek out the Top 30 beers and ciders entered into the competition. These great products will be rewarded with national distribution through 138 New World stores, gaining extensive brand exposure through active in-store promotion and comprehensive marketing during the awards’ four-week promotion. The next 70 best beers and ciders will be Highly Commended and listed on the New World website, creating a Top 100 list for shoppers to explore.
An independent panel of 24 beer and cider judges will bring vast industry experience and expertise to the judging process. Each entry will be blind judged and assessed on its qualities using a collaborative approach evaluating technical excellence, balance and, most importantly, drink-ability.
Chair of Judges Michael Donaldson (Beer Nation, The Big Book of Home Brewing) will return alongside beer judges Brian Watson (Good George), Tracy Banner (Sprig & Fern), Soren Eriksen (8 Wired), Stephen Plowman (Hallertau), Sam Williamson (Sawmill), Mason Pratt (Emerson’s), Shane Morley (Steam Brewing), Geoff Griggs (beer writer, National Homebrew Competition chief judge), Kieran Haslett-Moore (North End), Joe Wood (Liberty), Colin Mallon (Fork Brewcorp), Matt Warner (Parrotdog), Anita Mitchell (Consultant), Ralph Bungard (Three Boys), Keith Riley (Lion), Jody Scott (Zeffer), Caleb DeFrees (Gladfield Malt), Alex Biedermann (Brewing Consultant) and Emma Bell (Kereru). We’re delighted to welcome Carrie Mclachlan (Garage Project) and Andrew Childs (Behemoth) to the beer judging team. The Cider and Perry entries will be judged by Justin Oliver (Bohemian Cider), Dylan Jauslin (Goldings Freedive) and Merophy Hyslop. Behind the scenes, an experienced stewarding team will run the competition to the highest international standards and ensure that judges do not taste any of their own products.
Entries closed 14 February 2020.
All enquiries are welcome and can be directed to the Competition Director:
Rachel Touhey, Foodstuffs NZ