New World launches premium European glassware collection for Christmas
New World’s latest campaign see’s premium European glassware company, Spiegelau, become the hot new collectable just in time for Christmas.
Pippa Prain, Head of Marketing for New World says, “There are so many ways we reward our loyal customers as we head into Christmas with great product, fab value and our wonderful service – but we’re also adding the sparkle of European Spiegelau glassware to the mix.
“It’s reusable, premium quality and should there be an accidental wine spill disaster at the Christmas dinner table, it’s 100% recyclable! For every $20 spent in store, customers can earn points towards a glistening collection of wine, beer, champagne and drinking glasses made in Europe.”
“Our award-winning wines will look absolutely tip-top in these glasses, as will the incredible selection of beer, cider, juices and sparkling waters available instore.”
The New World team is also sharing a host of serving ideas in partnership with foodies like Monisha Sharma of @Monsflavors (an Instagram star) and the team from MindFood who show how the Spiegelau glasses double up as the perfect vessels for delicious Christmas desserts like trifles, mousses, Eton Mess… endless choices!
Founded in 1521, Spiegelau is one of the oldest brands in the world, combining more than 500 years of hand craftsmanship and innovation with the most advanced modern glass making technologies to produce superb glasses that are ideally suited for today’s wine lovers.